The approach helped us to understand exactly what we wanted a major programme to stand for. We developed a common language for the brand, its qualities and values. Doing so allowed us to communicate much more easily, to make decisions and actually to get results.
A fully engaged workforce, committed and aligned to the organisation’s vision, leads to greater contribution, innovation and productivity. People are inspired by a compelling vision: something they can understand in pictures, words and feelings. Something they can align with, embrace and figure out their role in.
We work with teams to negotiate and create new visions and a shared agreement of values. It is a unique, fast and powerful approach, working with metaphor and tapping in to people’s core values. It’s an empowering and effective route to collaboration, resulting in an output that has everyone’s commitment. Individual roles, contributions and plans emerge easily, including the strategy for communicating the vision effectively to all stakeholders in a way that enthuses and encourages buy-in.
- Developing organisational vision and values
- Creating a new brand concept
- Creating a team identity
- Designing a team vision
- Defining a new corporate identity
We are much better able to communicate our objective to the rest of the organisation, decisions are easier to take, energy levels have gone up significantly and we have a shared language for easy communication within the team.