The approach helped us to understand exactly what we wanted a major programme to stand for. We developed a common language for the brand, its qualities and values. Doing so allowed us to communicate much more easily, to make decisions and actually to get results.

L&D Manager

We are much better able to communicate our objective to the rest of the organisation, decisions are easier to take, energy levels have gone up significantly and we have a shared language for easy communication within the team.

Robin Ryde, Director of Skills & Talent Development, National Audit Office